Puppy Bowl IX on Animal Planet!

by Mary Haight on February 2, 2013

Puppy Bowl IXPuppy Bowl IX on Animal Planet is back and ready to dazzle viewers with all the action on and off the playing field! Tailgate parties, hamsters in a blimp and instant playbacks, hedgehog cheerleaders (gotta see that!) and play-by-play announcers and analysts check out the moves of adoptable puppies from shelters across the country.

Human referees keep the play fair, and call foul for any unnecessary roughness. Kitty halftime entertainment shows off the talents of adoptable kitty cats. There is so much that goes on behind the scenes, you may want to take a look at this post and video from Petside – the control booth is impressive!

Puppy Bowl IX also gets Subaru’s advertising dollars again this year. The car company has opted out of the high stakes Super Bowl ad race, targeting instead its “Dog Tested, Dog Approved” commercials to dog-owning viewers.  Ohmidog! mentions the new Subaru App, matching dog types with the car model type for the best fit.

If you love dogs and cats, don’t miss the “cutest sports event of the year” on Animal Planet from 3 – 5pm (ET). Enjoy the video below featuring one tough cookie in the game, “Marta”. Don’t forget these puppies and kitties are available for adoption! Gotta love this concept =)

Photo Source: Bites@Animal Planet Caryn Ganeles

 

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