Saving Animals – Indie Business Says “Arm The Animals”!?

by Mary Haight on February 1, 2012

Saving animals one shirt at a time is the slogan for Arm the Animals clothing, and they are not kidding! They’ve armed all theArm the Animals animals who appear on their shirts, hoodies and other items!

I spoke with Matt Heinemeyer, CEO, for Animal Cafe about how and why he started Arm the Animals and found an interesting story I think you’ll like.  Matt was very open about his company, the contributions made over the past year to shelters, and his plans for growth.

We took a look back at all the publicity and celebrity supporters who helped push Arm the Animals into the public eye these past twelve months with a lot of magazine coverage.  They even had interested retailers checking them out – and that’s when they knew they had to get more underwriting to expand their line.  Arm the Animals has a Kickstarter project going to help grow their designs and make more shirt styles available.  It’s a small but important part of their growth – and the more they sell, the more funds go to cash-strapped shelters and rescues. You can check it out on their site.

Oh, and there’s some great information on all the eco-friendly things the company does and the next new thing in recycled materials for clothing fresh off the presses of the patent office;)

13 comments
Amy@GoPetFriendly
Amy@GoPetFriendly

I recently saw this company online and loved the concept, but couldn't get behind the "arming the animals" message. At least now I understand, but it's stil not a t-shirt I would wear.

Doctor Vet
Doctor Vet

Crazy idea, and I am all for it if it helps shelter and rescue pets!

rumpydog
rumpydog

I've seen this stuff online before, but had no idea about what was behind the company. Thanks for the interview!

Mel
Mel

I have to admit that I was turned off at first by the guns. I'm just not that into anything with guns, but after hearing the interview I'm actually a little less worried about it. I love the reason behind it and what they are trying to do and the money they are giving away. Nice interview Mary.

jan
jan

I hope they have the commercial success they deserve. Great concept.

Melody
Melody

Love this concept - the designs are real attention-getters.

EdieJ
EdieJ

Great interview! What an amazing -- if sad -- back story for these fun products.

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