- Image by JnL via Flickr
This news came in from twitter pal Anthony Holloway, owner of K9Cuisine , and I was so excited about it I just had to drop everything and pass it on to you. It looks like shelter dogs may win big! There’s a Canadian dog food company, Darford, that is working on a project to create a sustainable difference in the lives of shelter dogs. It’s the “Plus One Movement” set to launch in the Spring. Anthony knew I had recently been blogging about evaluating corporate charity, looking for sustainability or at least measurability, and this announcement drops into view!
Plus One is a simple program. You “buy for one and care for two” at no cost to you. Purchase any Darford’s treats or food, and a Zero G (no glutens, no grains, no gmos) meal packet is provided for a shelter dog. There’s a hamper at the point of purchase where each packet is collected by local shelters/rescues. They are getting the word out now and when they launch, people will know to visit one of the 2000 participating stores in North America to help make the program a success.
What a great idea – it’s customer driven, company provided, and locally distributed. And even if you don’t feed their food, you can buy a box of treats and do the same good thing for shelter animals. It will need numbers to make a solid impact, so keep your eyes peeled =)
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