RedMoon Pet Food Fresh, Custom Made & Delivered

by Mary Haight on February 5, 2010

frankie_ike[1]How would you feel about designing your own pet food and having it delivered to your door? Sounds scary, but don’t worry that you don’t know enough about nutrition to get it right—that’s all taken care of by Red Moon Pet Food Fresh.  They use a nutritionally balanced base and add, in appropriate proportion, specific mixes that fit your dog’s requirements according to the information you supply, by breed, age, gender, size, and energy need.  There are also specific supplements targeting immune system, hip and joint, and skin and coat needs. This system gives you the flexibility to change your dog’s formula as health conditions change.  And it gets delivered three to five days. 

I spoke to Red Moon’s President, Jason Bailey, from his Alberta office this afternoon.  Bailey designed this unique online business concept as a concerned industry insider “to put some control back in the hands of consumers.” Bailey said, 

“the customer can now get involved with their pet’s nutrition and gain a better understanding of quality products, like the low ash chicken meal we use. [note that low ash is an indicator of quality meal, having to do with the proportion of bone to muscle meat used] We’d rather spend the extra money on these premium ingredients. Because we don’t use traditional distribution channels, we can save the customer the extra $30 it would cost if we did.”

RedMoon’s production facilities are in Alberta and Minnesota, the latter is USDA organic certified.  They use regionally sourced antibiotic and hormone-free meats, whole raw fruits and vegetables, and slow cook them in small batches to preserves nutrients otherwise lost in high heat commercial cooking methods.  RedMoon products are gluten, grain, soy, wheat, rice and corn-free so allergic reactions are not a concern.

Bailey noted “This is custom nutrition delivered. Even our supplements are in doses high enough to get results.  People can name their own blend after their dog or cat and we will personalize the bag. Soon, you’ll be able to have your pet’s picture on the bag too!”

Prices range from $17.99 to $89.99 which includes shipping and one free supplement. There is a 110% money back satisfaction guarantee, and you can read more here RedMoon Pet Food .

Tashi can’t tolerate kibble at all so I have no taste testers. If you’ve tried this product yet, I’d really like to hear your review!

before you go…

This list was sent by Sara, a twitter pal who goes by @ersle, on animal rescue fakes on the internet designed to take money from unsuspecting donors. For your bookmarks and word file.

16 comments
Lea
Lea

I just recently heard about Redmoon, and I bought a trail size for about $11 with 2 supplements. Since I have 2 dogs, one who is a young Chi/Yorkie mix (no heatlth issues), and a 9 year old yorkie who has Pancreatitis, I need a special food. Ideally it would be one that is good for my older dog, since the younger one can wat anything. It has been very hard to find a kibble that is low in fat and prevents pancreatic episodes. I have found just that for them with Redmoon.They love the taste and no episodes! I just ordered a 27lb bag. This may sound catty, but it really seems a lot higher priced than some of the higher end kibble in the stores. I am paying double what I was paying. I wish they had coupons. Seems I will be needing to save money before my next order...

MaryHaight
MaryHaight

Since Red Moon is customized, they probably do not fall into that "30 days" swtiching the meat and they don't have to tell you; that is a very interesting point you make, however. The head of this company mentioned he started Red Moon because he didn't like what the industry was doing. I think even custom companies must choose to serve the majority of dog owners for financial viability, even while they do what they can to make things better for the segment of dog-owners whose dogs are burdened with multiple allergies. I am sorry to hear that your poor pup is so allergic! I also home-cook for my dogs and have for more than 15 years. Have you tried Honest Kitchen? Not really kibble, but nothing wrong with that=) Thanks for sharing this information, Carolyn

Luz
Luz

My dogs have been on Red Moon for three weeks now. I have a Coton puppy and a 1 yr old Bichon poo. I have tried both the chicken and Lamb 2.5 lb bag and they absolutely love it. Before Red Moon I dealt with too many stool issues. Orijen gave both my dogs loose stool and neither of them would go near candidae. Acana was good for my Coton but had the same effect on my Bichon as Orijen and for practicality sake I wanted to feed one kibble to both my babies and Red Moon seems to work. I do supplement their kibbles with real meat cuts that I make for them.

Carolyn Rowlnd
Carolyn Rowlnd

The only problem is, that contrary to their claims that because they are grain free they are allergen free, my dog is allergic to something in every one of their base formulas! Allergies can be to ANYTHING not just grains (though common). For instance, my dog is allergic to chicken, turkey, white potatoes, oats, peanut butter, and rice. Everyone of their base recipes (which are unchangeable at this point) still have one or more of those things. I cook for my dog (duck, beef, pork, venison, sweet potatoes and barley), but would love to find a kibble for travelling that she can eat. Other commercially available dog foods can change their recipe and say, put chicken in their "lamb and rice", and as long as they go back to the listed ingredients within like 30 days they don't have to tell you! That usually results in a nice vet bill for me... they is no actual truth in labelling so be very careful. This was straight from a dog food rep when I called the company whose food I tied thinking it was ok. Hives everywhere!

Jason Bailey
Jason Bailey

I thought I would announce to everyone at the Dancing Dog Blog that RedMoon Custom Pet Food is offering a special to purchase a 2.5 Lb trial bag of premium customized nutrition for $9.99. This includes delivery to your door and two free high dosage supplements. Go to www.redmoonpetfood.com to get grain and gluten free pet foods delivered to your door.

Jim (Doggybytes.ca)
Jim (Doggybytes.ca)

Hmmm, sounds like an Orijen clone, and both companies are from Alberta, curious. Still cooked kibble though. =( By the way, there's a pet food line out of Vancouver called First Mate - I was talking to their sales manager a few weeks ago, he said the same thing about producing small batches to be able to offer the freshest product possible. Just in time manufacturing.

Edie
Edie

Definitely an interesting concept. Just curious: What does that price range represent, i.e., would $17.99, say, keep a small dog in kibble for two weeks? A month?

Amy@GoPetFriendly
Amy@GoPetFriendly

How cool!! This would be a great solution for Buster since he has allergic reactions to most kibble. I think it's great that you can customize your dogs' food, to get a combination that works perfectly for them. Good for RedMoon for giving owners the ability to engage in the process!!

Rod@GoPetFriendly
Rod@GoPetFriendly

Sounds like an interesting concept. Is the product still kibble ... but with healthier ingredients, no preservatives, etc.? Looks like it could be a good option for people who would prefer not to purchase standard fare kibble from a big box pet store.

MaryHaight
MaryHaight

I know this splits your shopping up, but if it's a budget problem why pay more for *both* dogs, when only one needs the special attention? We all do the best we can for our dogs, and the more we know about dog food it seems the more we end up spending. But there are many other great dog foods - not on your local supermarket shelf, I'm afraid - but go through the Whole Dog Journal and check out what they say about foods you have been interested in. This way your Redmoon will last. Oh, and I forgot to say we have to get accustomed to paying a price for quality dog food - the supermarket stuff is cheap because it's made of cheap ingredients. We don't expect to pay steak prices for hot dogs, just as we should not expect to pay peanuts for a dog food that actually provides *optimal* nutrition and not simply "adequate" nutrition.

MaryHaight
MaryHaight

Hi, Luz - thanks for sharing your experience with us;) Just a quick question - with all the prep that goes into this custom-made pet food, why do you feel compelled to add more protein? This is just an informal survey, since so many vets have commented on not mixing more foods into kibbles since that action takes the food out of "balance." I can see people's reasoning when they buy dog food with poor proteins leading the ingredients, so is this a practice that has become a habit or do you just like seeing whole food in your dog's bowl? Thanks for stopping by;-D

MaryHaight
MaryHaight

Thank you so much, Jason! This is a great offer for our readers and an excellent way to try your product. I wish Tashi's system could tolerlate kibble--I'd be placing my order right now!

MaryHaight
MaryHaight

Sorry Edie, Intense Debate hiccups. $17.99 is for a trial size 2.5 lb bag of the least expensive moderate protein level choice. The website will give you a better idea of what it would cost to feed your dog according to what you feed him now and after making the available base choices which are all priced separately per pound. They say you can feed less because it's nutrient rich but I would not count on that. Perhaps one of their company reps will see your query and chime in? We'll see...

MaryHaight
MaryHaight

Thanks for your comments, Amy! It's a really interesting approach isn't it? And I think you hit on what is unique--a food company that engages the customer in the process. Have a good Sunday!

MaryHaight
MaryHaight

Hi, Rod, yes it's kibble with no toxic preservatives, just a natural mix from vitamins and rosemary needed to stop the animal fat used in the product from becoming rancid according to the President of the company. And I thought i was pretty cool that it was fresh, not stored in a warehouse, and you can change the mix according to your dogs needs...if skin and coat problems show up, or simply as they need help with the problems associated with aging.

Jason Bailey
Jason Bailey

Hi Mary and Edie, you really can feed less if you follow the feeding guidelines. Of course the price per pound is higher for the smaller bags. If you have a small dog you could probably buy the 7 Lb size for around 27.99-29.99. Free shipping is included and you get high levels of two supplements for free as well with every pet food ordered. I hope that answers your questions. Thanks for asking.

Trackbacks

  1. Social comments and analytics for this post…

    This post was mentioned on Twitter by doggybytes: RedMoon Pet Food Fresh, Custom Made & Delivered http://bit.ly/bXvXjh via @dancingdogblog…

  2. [...] not convinced? But you’d like to be more in charge of what you feed Fido? Then how about designing your own pet food and having it delivered to your door? Read what Red Moon Pet Food Fresh is doing over at Dancing Dog [...]

  3. [...] Related Blogs: RedMoon Pet Food Fresh [...]

Previous post:

Next post: