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How would you feel about designing your own pet food and having it delivered to your door? Sounds scary, but don’t worry that you don’t know enough about nutrition to get it right—that’s all taken care of by Red Moon Pet Food Fresh. They use a nutritionally balanced base and add, in appropriate proportion, specific mixes that fit your dog’s requirements according to the information you supply, by breed, age, gender, size, and energy need. There are also specific supplements targeting immune system, hip and joint, and skin and coat needs. This system gives you the flexibility to change your dog’s formula as health conditions change. And it gets delivered three to five days.
I spoke to Red Moon’s President, Jason Bailey, from his Alberta office this afternoon. Bailey designed this unique online business concept as a concerned industry insider “to put some control back in the hands of consumers.” Bailey said,
“the customer can now get involved with their pet’s nutrition and gain a better understanding of quality products, like the low ash chicken meal we use. [note that low ash is an indicator of quality meal, having to do with the proportion of bone to muscle meat used] We’d rather spend the extra money on these premium ingredients. Because we don’t use traditional distribution channels, we can save the customer the extra $30 it would cost if we did.”
RedMoon’s production facilities are in Alberta and Minnesota, the latter is USDA organic certified. They use regionally sourced antibiotic and hormone-free meats, whole raw fruits and vegetables, and slow cook them in small batches to preserves nutrients otherwise lost in high heat commercial cooking methods. RedMoon products are gluten, grain, soy, wheat, rice and corn-free so allergic reactions are not a concern.
Bailey noted “This is custom nutrition delivered. Even our supplements are in doses high enough to get results. People can name their own blend after their dog or cat and we will personalize the bag. Soon, you’ll be able to have your pet’s picture on the bag too!”
Prices range from $17.99 to $89.99 which includes shipping and one free supplement. There is a 110% money back satisfaction guarantee, and you can read more here RedMoon Pet Food .
Tashi can’t tolerate kibble at all so I have no taste testers. If you’ve tried this product yet, I’d really like to hear your review!
before you go…
This list was sent by Sara, a twitter pal who goes by @ersle, on animal rescue fakes on the internet designed to take money from unsuspecting donors. For your bookmarks and word file.
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Sounds like an interesting concept. Is the product still kibble … but with healthier ingredients, no preservatives, etc.? Looks like it could be a good option for people who would prefer not to purchase standard fare kibble from a big box pet store.
Hi, Rod, yes it's kibble with no toxic preservatives, just a natural mix from vitamins and rosemary needed to stop the animal fat used in the product from becoming rancid according to the President of the company. And I thought i was pretty cool that it was fresh, not stored in a warehouse, and you can change the mix according to your dogs needs…if skin and coat problems show up, or simply as they need help with the problems associated with aging.
How cool!! This would be a great solution for Buster since he has allergic reactions to most kibble. I think it's great that you can customize your dogs' food, to get a combination that works perfectly for them. Good for RedMoon for giving owners the ability to engage in the process!!
Thanks for your comments, Amy! It's a really interesting approach isn't it? And I think you hit on what is unique–a food company that engages the customer in the process. Have a good Sunday!
Definitely an interesting concept. Just curious: What does that price range represent, i.e., would $17.99, say, keep a small dog in kibble for two weeks? A month?
Sorry Edie, Intense Debate hiccups. $17.99 is for a trial size 2.5 lb bag of the least expensive moderate protein level choice. The website will give you a better idea of what it would cost to feed your dog according to what you feed him now and after making the available base choices which are all priced separately per pound. They say you can feed less because it's nutrient rich but I would not count on that. Perhaps one of their company reps will see your query and chime in? We'll see…
Hmmm, sounds like an Orijen clone, and both companies are from Alberta, curious. Still cooked kibble though. =(
By the way, there's a pet food line out of Vancouver called First Mate – I was talking to their sales manager a few weeks ago, he said the same thing about producing small batches to be able to offer the freshest product possible. Just in time manufacturing.
Hi Mary and Edie,
you really can feed less if you follow the feeding guidelines. Of course the price per pound is higher for the smaller bags. If you have a small dog you could probably buy the 7 Lb size for around 27.99-29.99. Free shipping is included and you get high levels of two supplements for free as well with every pet food ordered. I hope that answers your questions. Thanks for asking.
I thought I would announce to everyone at the Dancing Dog Blog that RedMoon Custom Pet Food is offering a special to purchase a 2.5 Lb trial bag of premium customized nutrition for $9.99. This includes delivery to your door and two free high dosage supplements. Go to http://www.redmoonpetfood.com to get grain and gluten free pet foods delivered to your door.
Thank you so much, Jason! This is a great offer for our readers and an excellent way to try your product. I wish Tashi's system could tolerlate kibble–I'd be placing my order right now!
Continuing the Discussion